Health Care
one idea at a time

Welcome to Anthem's Innovation Studio

Innovation is an Anthem value and a critical part of our company's strategy. Take a look how we're improving the way we work and the things we're doing to bring even greater value to our members, customers and the healthcare industry.

About Us

Our mission is to create viable new offerings and capabilities that will help Anthem optimize and grow our business.

We are a multidisciplinary team co-located in a state of the art facility, working to generate, accelerate and incubate innovative solutions.

We work both inside and outside of Anthem to find innovative ideas in conjunction with diverse business units to bring an array of ideas to life.


At the heart of Anthem's innovation ecosystem is a six-phase innovation process. It combines rigorous criteria with an agile, iterative structure.
Click on the steps below to learn more about each phase of the process.


Ideas are quickly becoming real-life, innovative solutions at Anthem. And we're just getting started.


Inside Anthem

We encourage our associates to submit innovative ideas.
SoapBox is a great way to take that first step.

Outside Anthem

We scan for emerging technologies at the intersection of Healthcare and Information Technology marketplaces. We engage different vendors in order to discuss, gather and filter possible ideas.

Focus Areas

These are key areas of focus that help our Innovation Studio prioritize ideas and decide which ones should be advanced for approval and funding.


Ideas should align with at least one of our company's three strategic pillars:

  • Provider Collaboration
  • Total Cost of Care
  • Consumer Centricity

Level of

We evaluate and categorize ideas according to their level of innovation. These are the levels we currently utilize:

  • Incremental
  • Differentiated
  • Transformational

Value to

We're looking for ideas that will help us optimize and grow our business.

  • Grow Revenue
  • Reduce Cost
  • Improve Customer Satisfaction

Proactively engage with Anthem Business leaders to establish an Innovation strategy and focus areas.
Anthem associates can respond to innovation challenges, provide ideas and also comment the ones provided by other team members.
Business leaders identify top innovation ideas and participate in workshops to shape and groom them.
Pitch Days
The best ideas are presented to the Innovation Council for approval and funding.


We're always engaged in a series of events. View upcoming and past events below.
2016 Events
Overviews and Tours

Studio Overview & Tour Business Improvement Group
January 5th

Studio Overview for Medicare Team
January 15th

Studio Overview for BCBS of Missouri
January 19th

Studio Overview for CA Medicaid
January 27th

Studio Overview for Large Group Strategy Leaders
January 27th

Studio Overview for BCBS Kansas
January 29th
Other Events

Career Fair with Georgia Tech
January 26th
Innovation Workshops

Service Operations Ideate Workshop
February 1st/2nd

National Accounts "ICE" Define Workshop
February 10th/11th

Commercial Individual Market "Renewal Maximizer" Shape Workshop
February 25th
Overviews and Tours

Studio Overview for Medicare Leaders
February 2nd

Studio Overview for Medicaid North Region Leaders
February 8th

Studio Overview and Tour for SOAR Team
February 9th

Studio Overview for National Accounts
February 15th

Studio Overview & Tour for Corporate Board
February 23th

Studio Overview for IT Information Security Leaders
February 24th

Studio Overview for Clinical Solutions Leaders
February 29th
Other Events

Vendor Discovery Visit with ATDC
February 10th

Research Collaboration Meeting with Georgia Tech
February 12th

Vendor Discovery Visit with mPulse Text
February 26th
Innovation Workshops

BCBS Georgia Ideate Workshop
March 1st and 3rd

Medicaid Product Development Ideate Workshop
March 8th/9th

Service Operations "Beyond the EOB" Shape Workshop
March 22nd/23rd

National Accounts "Fusion" Shape Workshop
March 31st and April 1st
Overviews and Tours

Studio Overview & Tour for Clinical Solutions Leaders
March 9th

Studio Overview & Tour for Accountable Care Solutions Leaders
March 10th

Studio Overview & Tour for Medicaid East Region Leaders
March 14th

Studio Overview & Tour for IT Account Management Team
March 15th

Studio Overview & Tour for FEP Business Solutions Team
March 16th
Other Events

Summer Intern Meet & Greet for SCAD
March 11th

Computation Health Symposium with Georgia Tech
March 18th
Innovation Pitch Days

Innovation Pitch Day Rehearsal
April 20th

Innovation Pitch Day
April 21st
Overviews and Tours

Studio Overview for Nevada Medicaid Leadership Team
April 14th

Studio Overview for Medicaid South Region Leadership Team
April 19th

Studio Overview for FGS Leadership Team
April 19th
Other Events

Move into New Innovation Studio
April 28th
Innovation Workshops

GA Medicaid Ideate Workshop
May 24th/25th
Overviews and Tours

Studio Overview for SOAR Team
May 4th

Studio Overview & Panel at Blues National Summit
May 16th

Studio Overview for Medicaid North Region Leadership
May 17th
Other Events

Vendor Discovery at ATDC Showcase
May 12th

New Innovation Studio Grand Opening & Ribbon Cutting
May 18th
Innovation Workshops

Service Operations Ideate Workshop
June 9th/10th

CST Ideate Workshop
June 14th/15th

Pharmacy Ideate Workshop
June 28th/29th
Overviews and Tours

Studio Overview and Tour for Executive Presentation Team
June 7th

Studio Overview and Tour for Emerging Leaders
June 29th
Innovation Workshops

Medicare Leadership Ideate Workshop
Innovation Workshops

Service Operations Ideate Workshop


Denroy Bercier
Software Engineer
Denroy is a Java architect with more than 14 years of software design and development experience. Denroy's goals are to create quality user experiences that are simple, friendly and intuitive, and to build solutions around development practices that promise both the shortest time-to-market and optimal reuse for future projects. Read More
Rob Bowman
Innovation Director
Rob is a dynamic, entrepreneurial, and accomplished executive who leads value-based care and technology innovations across the healthcare industry. He has applied his management skills in driving strategic initiatives, building future capabilities and enhancements, and expanding new markets and portfolios of services to diverse client groups. His clients have included payers, integrated delivery systems, and enterprises with national scale and billions in annual revenue. He has had board-level presence and significant experience in the development and adoption of emerging technologies. Read More
Maribel Brogden
Product Development Director
Maribel is a Certified Product Manager (CPM) with over 15 years experience developing innovative products for the digital health, healthcare, and education markets. She is recognized for directing and leading the development and delivery of over 50 products, including digital, desktop, mobile web, and mobile apps, as well as software applications using Agile and Waterfall development methodologies. Read More
David Crean
Innovation Leader
David is a proven technology executive with broad experience in all aspects of general management, business development, organization building, sales management, process definition, and project management. David's leadership, ability to innovate, and dedication to exceeding expectations mark him as a leader in healthcare information technology. Read More
John Donahue
Corporate Strategy Director
John is a senior business executive who enables companies in the identification and monetization of new market opportunities, and in developing profitable growth strategies. John is skilled at managing collaborative work streams across the organization, and has been responsible for all aspects of strategy, development, launch, and scaling of new ventures. His resume includes deep experience as a leader in building new strategic opportunities and delivering actionable operating plans with detailed market segmentation, value proposition, product positioning, pricing strategy, and distribution strategy. Read More
Alexandria Drohobyczer
Innovation Director
A results-driven leader with more than ten years in the healthcare industry, Alexandria has had key roles in managed care, retail pharmacy, provider practice management, and regulatory management in a community hospital setting. Her experience spans customer experience, process improvement, operations, marketing, training, change management and regulatory functions. Read More
Erin Eaman
UX/UI Experience Designer
Erin is an advertising and mobile applications professional with more than 12 years experience in diverse industries, including automotive, IT, retail, insurance, active lifestyle, healthcare, non-profit, venture capital and luxury brands. She collaborates with sales, marketing and product development teams to plan the visual approach for product development initiatives and improvements. She has managed a variety of technology programs including web, mobile and app store properties, social media, brand style-guides, and ensuring creative processes and standards are met. Read More
Sarah Fern
Innovation Consultant
Sarah focuses on helping health plans deliver innovative technology solutions, ranging across healthcare analytics, consumer experience, CRM, and digital solutions. Since joining the Anthem Innovation Studio in February 2015, she has developed a variety of ideas throughout all phases of the innovation funnel. Before joining the Studio, her previous work at Anthem includes designing and implementing provider Scorecard functionality for the Enhanced Personal Healthcare program’s Provider Care Management Solutions (PCMS) application. Read More
Evonnie Houston
Administrative Assistant
Evonnie, a results-driven administrative professional, has extensive experience in client relationship management, media marketing, sales and revenue growth. She has worked successfully in the real estate, marketing and business fields, and is able to tailor her skills to meet the needs of various clients, both internal and external. Energetic, motivated and passionate about her work, Evonnie is recognized for exceeding client expectations and creative thinking in times of high pressure and limited budgets. Read More
Apurv Jain
Innovation Consultant
Apurv develops intelligent products and services with a strong focus on consumer centricity. He has held a variety of roles at the Innovation Studio and is currently a Business Co-lead for the GBD & Service Operations work stream. He has a strong technical background with a specialization in Mobile devices and Computer Architecture. He is well versed with the Innovation process and taken multiple initiatives through the Innovation Funnel. Read More
Bibek Mohanty
Research and Analysis Director
Bibek is a passionate researcher in both traditional and digital media, with proven expertise in spearheading market research and competitive intelligence initiatives across diverse organizations. A trusted business partner, Bibek is skilled at building relationships and collaborating to understand business challenges, and then proposing and executing research to find solutions. He is a talented and experienced leader for research projects to guide strategy, product/program development, and entry into new markets. He also has extensive experience in brand development, marketing, advertising, website development, competitive positioning, customer satisfaction measurement, digital strategy/marketing, social media initiatives, and creative strategy. Read More
Jaimi Panini
Product Development Director
Jaimi is an experienced manager in product and project management. He is a well-rounded professional with broad experience leading and managing key product development initiatives supporting multiple business objectives. Jaimi's record of success in launching new products is due in large part to his ability to execute in a fast-paced environment, collaborate across the entire enterprise, and implement market-driven solutions. Read More
Karthik Raman
Innovation Director
Karthik is an experienced team leader who is passionate about transforming healthcare operations using analytics and process engineering. He focuses on delivering value-based strategy and operations, as well as operational excellence. He provides his team with deep domain knowledge in the healthcare industry, as well as leadership expertise in clinical operations, implementation, and performance analytics. Read More
Will Reese
UX/UI Experience Designer
Will is a senior digital leader with nearly a decade of creative team management. His focus is on user experience and web interface development, but he has also worked in other arenas including advertising, marketing, and publication environments. His depth of experience across diverse markets helps him to create quality user experiences that are simple, friendly and intuitive. Read More
Jerome Kumar Selvaraj
Lead Software Engineer
Jerome is an experienced software development professional who creates software solutions with the end user in mind. Throughout the software development life cycle Jerome studies the client's information needs to successfully engineer and deploy complex products by delivering on-time results. He has worked on numerous projects for a multitude of companies, and through the diversity of projects he's worked on, has acquired an intrinsic knowledge of the unique flow of the software development cycle. Read More
Nevarda Smith
Innovation Technology Director
With extensive experience in technical leadership in the healthcare and health insurance industries, Nevarda is known for driving innovative technology to delivery. He is active in the innovation community at Georgia Tech, including acting as a board member of the Georgia Tech Innovation Round Table. He has also acted as a member of the Executive Council for GA Tech Scheller College of Business in Analytics. With a passion for healthcare, education, technology, and building teams, Nevarda is a cross-functional team member who bridges the gaps between technologists, business, and executives. Read More
Shawn Taylor
Software Engineer
Shawn loves mapping places she's been, whether biking, hiking, or traveling. This love of maps and location-based technology led her to become a mobile developer. Shawn thrives on opportunities to create something from nothing, and builds original and unique mobile apps in Objective-C, Swift, and Ionic Framework.


A hub for creativity and collaboration

Ideas need space to grow. That's where the Innovation Studio comes into play. It's a physical and intellectual space, designed to encourage collaboration and inspire out-of-the-box thinking. Located next to the Georgia Institute of Technology in Atlanta, the studio is part of a community of innovators, and it's equipped with the tools and technology needed to help bring ideas to life.

75 Fifth Street NW
10th floor
Atlanta, GA 30308

Guests will park in the Centergy Parking Garage located directly behind the Centergy Building. The address for the parking garage is 815 Williams St NW, Atlanta, GA 30308. You will need to pull a ticket from the gate and then park. Once parked you will exit the parking garage from P5, which will lead you to a walk way that will direct you straight to the Centergy Building, 75 5th St. NW. Atlanta, GA 30308.

Nearby hotels:

  • Georgia Tech Hotel & Conference Center
  • Renaissance Atlanta Midtown

Click here to access a list of hotels in the area.

These hotels, and others, can be found on Tbiz, Anthem's business travel preferred hotel directory. Always double check Anthem's corporate travel policy and use TravelPoint to book reservations.

Click here to access a list of restaurants in the area.
Preview photos of the studio below.

Our neighborhood

We're located in Technology Square, adjacent to the Georgia Institute of Technology in midtown Atlanta. We're part of a community of innovation labs from other major fortune 100 companies. This area, well-known as a hub for innovation and in-depth research, connects us with talent and technology from Georgia Tech, itself, and from other highly innovative companies located nearby.

This geographical and contextual synergy allows us to benefit from the insights and information being shared by these different neighbours and collaborators. This convergence of a global learning area with groups specifically tasked with accelerating and incubating ideas, makes this a fertile ground for our studio.

Submit an Idea

Are you an Anthem associate with an innovative idea?
We want to hear from you! Join the community at SoapBox and start sharing.