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- Art Direction
- Product Design
- Interaction Design
- Pattern Design
- Motion Graphics
- Digital Art
- Creative Direction
- Information Architecture
Case study detailing the process of redesigning a product suite for a software company focused in the travel industry. My roles in this redesign effort included: user research, competitive analysis, client auscultation, conducting user testing, requirements gathering, information architecture, prototyping, visual design, product guideline structuring, review of builds and development. Part of this process, also included the management of a design team, and prioritization of tasks within the group.
This case study illustrates the design process that is at the core of my experience with the application GlobalMeet, across all its available platforms. My roles in this product design effort included: user research, competitive analysis, requirements gathering, information architecture, prototyping, visual design, product guideline structuring, review of builds and development. Also management of other design efforts, since there external vendors responsible for project execution.
This case study showcases the process by which Precor evolved the language of their touchscreen application to something that contemplated mobile applications and setting goals. The project also showcases the establishment of a gaming structure. My roles in this redesign effort included: user research, competitive analysis, product research, conducting user testing, information architecture, prototyping, visual design, product guideline structuring, review of builds and development.
Ongoing series of digital patterns that are currently being created and displayed on Instagram. This part of a daily design challenge that has been taking place since 2016.
docsnap is a healthcare application allowing for a better integration of information between medical providers, patients and healthcare facilities. The goal for this project included the creation of a new web presence (responsive), and building infographics representative of how the application works and what type of solution it provides. I was responsible for the Interaction Design, Art Direction, Infographics, Illustration, Script and early storyboards. My colleague Nino Kapetanovic was responsible for the final storyboard and motion graphics.
Ongoing series of illustrations being produced for Society6. This project is ongoing and features digital illustrations under different themes. I'm responsible for the art direction and design of these illustrations.
Ongoing series of illustrations being produced for Society6. This project is ongoing and features digital illustrations under different themes.
App created for Anthem's process to expedite the process for users to pay their premiums and claims online. Represented here is the process from idea generation, through initial sketches, formal wireframes, user testing, visual design and prototyping (which I was responsible for). This application is part of an Innovation Lab, where ideas are run from inception through pilot creation, which you can see in this project.
Creation of microsite for Anthem Innovation Studio. Responsive based website. The goal behind this project was to showcase the Innovation Lab and how Anthem wants to present themselves as key players in the Healthcare arena. I was responsible for the art direction and design, IA, prototypes and asset production.
The concept behind this project is redesigning an artist page for a ticket selling company. The goal is to improve the branding of the company, the process of purchasing tickets and generally make the search results metaphor more recognizable and on par with what users are currently using.
This project consists of a series of infographics for Anthem Innovation Studio which showcases the process of how projects get created and deployed within the studio.
Design challenge for the month of October. This challenge consists on the execution of a calendar with a series of digital illustrations.
Concepts created for a redesign of Anthem website, in a responsive design context.
This initiative has been an ongoing project that aims to create interesting, diverse and engrossing wallpapers for smartphones.
Definition of the personas utilized to construct the redesign of a suite of travel booking products.
Part of the overall redesign effort for TST included the standard process for the user to fill out payment information in a simplified and intuitive way. This is the information to be filled before checking out.
Definition of the email and communication bridges from TST to their clients, which includes confirmation emails from bookings and reminder emails for different products.
Project created within the suite of products being offered by TST to the AAA consortium. This product allowed Travel Agents to control their individual pages, with content editable and created by them. The Product was responsive, and also included a dashboard functionality which allowed for the Admin within the AAA club to keep track of bookings, and check the business volume. This was more if an enterprise level product, catering to a different side of the clients we had in our roster. I was responsible for the Visual Design, expanding functionality, while Matt Walker defined the scenarios and wireframes of the dashboard.
Part of the redesign of the TST suite of products includes the main hotel flow, from search through results and details.